Yesterday’s title-deciding Rip Curl WSL Finals surpassed 2021’s total livestream video views by 22%, bringing total livestream views to 8.3 million across WSL digital channels. This figure is expected to increase as additional viewership data is aggregated from the WSL’s linear and digital streaming partners, including Globo/SporTV, WSL’s exclusive streaming partner in Brazil. Both reach and consumption are expected to grow significantly once livestreams and all Finals-related content, including video-on-demand through our global partners, is accounted for— making an already record-setting day even bigger.
“We are celebrating the biggest day in professional surfing with the 2022 Rip Curl WSL Finals,” said WSL CEO, Erik Logan. “When we set out to crown our undisputed World Champions on one-day, we understood the opportunity to make this the most impactful day in our sport, and we’ve achieved that for our competitors, for our partners, and for our fans, with the largest live viewership in the history of the WSL. The milestone we’ve hit today is just the beginning, as we have significantly grown and invested in this competition format and will continue to build on the success year after year. Yesterday was an unforgettable experience, and we were so proud to bring that to fans around the world.”