|Across the sand, Vans elevates the skateboarding experience at the US Open with a brand-new street skating contest, the Vans Showdown. The point-less street contest spotlights a new, premium street course design, and sets a new bar for skill and style by incorporating custom skate obstacles created by influential skate brands such as Baker, Hockey, Quasi and Toy Machine. Adding to the DIY skate element, Vans will, for the first time ever, host open-to-the-public skate and BMX sessions for the community. In line with skate, BMX fans will also experience the brand-new Vans BMX Rebel Jam event, showcasing creative BMX street style and unique BMX obstacles.
With activities and workshops scheduled every day beginning July 27, including the community-driven youth surf competition, the Stoke-O-Rama, the Vans US Open will offer a plethora of live action summer entertainment, including surfboard shaping workshops, art installations, customization workshops, music lessons, movie premieres and much more. Stay tuned for the full schedule of events at VansUSOpenofSurfing.com.
Swatch returns to Huntington Beach for a second consecutive year as a presenting sponsor of the Vans US Open of Surfing. Swatch will have a booth where surf enthusiasts and spectators are invited to hang out under beach umbrellas with friends, discover the Swatch Proteam’s favorite watches and check out this year’s local artist collaborations. Inspired by aspects from the competition, Swatch also collaborates with Vans to launch a Special Edition watch available for purchase. Swatch supports Proteam athletes Courtney Conlogue, Coco Ho and Tia Blanco who will all be competing for the US Open titles.
Recognized as the largest professional sports competition and action sports festival in the world, the Vans US Open of Surfing presented by Swatch is currently sanctioned and operated by the World Surf League under license from IMG, the event owner. Official partners of this year’s event include Vans, Swatch, Jeep, ULTRA, Red Bull, Jose Cuervo, Barefoot Wine, Hydro Flask, Harley-Davidson, Polo Blue, BF Goodrich, CLIF Bar, and Frontier Communications.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.