Corona Cero Marks 100 Years of Beach Heritage and Surf Culture at J-Bay
Since being announced as the official global 0.0% alcohol beer partner of the WSL in March 2025, Corona Cero has brought a fresh energy to the Championship Tour. In the year that marks 100 years of Corona’s connection to the beach, the brand’s evolution at J-Bay reflects a continued commitment to more mindful ways to unwind and celebrate—without compromising on experience. The Corona Cero Open J-Bay is not only a continuation of this legacy, but also a celebration of how beach culture, surfing, and conscious living are coming together in South Africa’s most iconic coastal town.
“This year marks 100 years of Corona’s connection to the beach, and there’s no better place to celebrate that legacy than Jeffreys Bay,” says Melanie Nicholson, Head of Brand, Corona South Africa. “As we evolve into a new era of mindful celebration, we’re proud to bring Corona Cero to one of the most iconic stops on the tour. This occasion, the Corona Cero Open J-Bay, reflects our long-standing support of the surf community and South Africa’s beloved beach culture.” |