You know what’s great? When amazing surfers get to surf amazing waves. Professional surfing does a pretty decent job of walking that tightrope between shitty waves with lots of viewers and amazing waves with none, but sometimes it falls flat. Mother Nature can be a real bitch sometimes, right? And of course, the women nearly always get the short straw. One day of great waves in the contest window? We’re watching the men’s heats. As soon as the junk rolls in, the women get to surf. There’s the rare occasion when they actually get to showcase what they are capable of during a contest, but it’s not too often.
But there’s a pretty good chance that’s going to change this year. The girls are returning to Honolua Bay, Maui’s most perfect pointbreak. This is good news for everyone, except the ones who despise any form of business involved in surfing that’s bigger than burned-out Bob selling homemade surf wax out of his trunk. It is not good news for them. They will being spewing hatred and cheeto-spit all over their screens when they read the following: the ASP announced that Target will be the title sponsor for the Maui Women’s Pro, which is the final stop on the 2014 Samsung Galaxy ASP Women’s World Championship Tour. The last time Honolua was a part of the women’s tour was back in 2009, and it was absolutely pumping. It was a fitting goodbye to the women’s tour for a few years, though – eight to ten foot Honolua graced that final day, and the women had a chance to show what they can do in perfect waves. Then it was dropped as a venue, and everyone swore under their breath. I did, anyway. If I’m not going to surf eight to ten foot Honolua Bay, I at least want to see someone tearing the lid off the place, even if they are in a bikini, threatening my caveman-like sense of masculinity.