Groundswell Society Conference Feb 10-11
'Surfing's New Aloha: The Growing Trend of Giving Back'
8 January, 2012 : - - Recently surf companies and professional surfers have added a new dimension to the world of riding waves. The spirit of giving as embodied by Duke Kahanamoku is growing through corporate philanthropy. Growing numbers of professional surfers are making significant efforts to give back to the sport that has been so good to them and the communities that support them.