New bodyboards are usually marketed without the leash plug installed, so that you can select the place that best suits your wave riding style. Some riders prefer bodyboard leashes placed on the left side, others put it on the right side and there are bodyboarders who do install it centered, close to the nose.
Installing a bodyboard leash is fast and easy. You'll only need a pencil, a screwdriver, a lighter and a ruler. In five minutes, your new bodyboard will be ready to roll.