When Laird’s publicist called us up and asked if we’d like to talk to Laird about his new StandUp Paddle line (he just left Australia after a week of promotion) we couldn’t help ourselves. So many questions! So many questions revolving around the word WHY. Why!??!?
But it turns out there’s rhyme to his reason, and Laird’s got bigger and better plans then we foresaw. This is how we got there.