Shark News, 11 August, 2012 : Shark Week begins Sunday. One of the great human stories for thousands of years is the individual facing something this grand and awesome yet also this mysterious and frightening. One response is to fight it. Another is to just stand there and be reverent. And that is why Shark Week never loses its appeal with viewers
Last year, the summer programming phenomenon of Discovery Channel attracted 26.6 million viewers. The Shark Week specials get up close and personal with these amazing predators. The encounter puts emphasis on education - on understanding how much we've learned about sharks and how much we still can learn.