Have you seen this? From the Starship to surfing...Classic. And also a reminder how mainstream surfing has become worldwide.

The story is by LYNN ELBER in Los Angeles. William Shatner's Priceline Negotiator isn't a goner, after all. He just went surfing.

Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion, the company is resurrecting him in a new 30-second TV and online spot debut last Thursday.

A clever parody of a world-weary spy who vanishes to start a new life, the commercial opens with Shatner standing on a beach, gazing somberly at the ocean company man (actor Allan Louis) approaches him....

here all about it at Surfer the Bar this Thursday nite; doors open 6p and the 'Talk Story' starts at 8pm. Ever wonder how the North Shore maintains its beautiful green spaces and ocean? What was it like when the first Hawaiians lived here in harmony with the ocean and the land? Bob Leinau has the answers, as well as intriguing insight into the special history of places like Waimea Valley and Bay. Bob is one of the key action figures in the non-profit groups Malama Pupukea-Waimea, and North Shore Community Land Trust. His intimate understanding of the North Shore make him one of our most valuable residents. And his super fun and positive outlook on life also makes him one of our most colorful characters… that’s why we call him an action figure!

Waikïkï’s Premier Ocean Sports Festival

11th Annual Duke’s OceanFest in Waikiki

LOCATION:  Duke’s Kahanamoku’s Statue

      The morning blessing saw a left over south swell for the HIC Pro Jr. Men's event at Waikiki on Monday. The forty Jr. Men took charge of the 1-3 foot dropping surf pulling off high scoring off the lips and 360 spins. As the day progressed the waves dropped and the Queens break gems were scarce. In a hard fought duel Luke Shepardson from the North Shore of Oahu found himself on top. " It was pretty small but when the waves came it was fun," explained 17 year old Sheparson....

Waikïkï’s Premier Ocean Sports Festival 

11th Annual Duke’s OceanFest Continued with Jamba Juice Rabbit Kekai Keike Surfing and Outrigger Hotels and Resorts Waikiki Sand Soccer Championship.

Rabbit Kekai watched over all his keiki today at the Duke's Oceanfest. Surf was perfect, 1 foot to a solid two feet for the keiki who's ages ranged from 4 to 13 years of age. " I have been trying to bring the kids up and through the years a lot of them are champions already", said Legend Uncle Rabbit Kekai. " The most important thing I say to them is to behave, to honor one another and never fight or your out. Then I teach them maneuvers".  Rabbit Kekai talks about Duke Kahanamoku with love and respect. " Duke was the grandfather of all of us, he was my mentor and I learned the ABC's....

Surf News, 19 August, 2012 : TEAHUPO'O, Taiarapu/Tahiti - A lay day has been called at Teahupo'o this morning for the Billabong Pro, Tahiti due to inconsistent swell. The opening two rounds of competition have been completed in great conditions the previous two days, with some excellent barrel rides on offer and organizers are hopeful of resuming tomorrow.

"It's fairly small out here today and the inconsistency is the real issue,” Rich Porta, ASP International Head Judge, said. “The models are predicting a slight increase over the coming days and we’ll monitor conditions and make another call tomorrow morning.”

Event organizers will reconvene tomorrow morning at 6:30am to assess conditions for a possible 7am start.

A fun weekend kicking off the 11th Annual Dukes Oceanfest! Here's some vid complements of Banzai Betty.

Also a special shout out to our Big sponsors Kona Brewing Company, Hawaiian Airlines & Outrigger Hotels and Resorts along with OHANA!

We look forward to seeing you there and all week long.