The latest move from the ASP announced this week was the acquisition of the Vans Triple Crown License. The news comes on the heels of some major moves by the ASP that have expanded its umbrella of properties to include theBillabong XXL Global Big Wave Awards, a deal that was just announced last week, as well as the recent acquisition of The Big Wave World Tour. Here’s more from the ASP:
PRESS RELEASE – - The Association of Surfing Professionals, together with Vans, is pleased to announce a license agreement with Vans Triple Crown of Surfing in Hawaii, the richest series in surfing’s history, to be held November 12 through December 20, 2014.
“Hawaii’s place in the history of surfing cannot be overstated,” Paul Speaker, ASP CEO, said. “They have a proud heritage of producing world-class surfers and boast some of the best waves on the planet. The Vans Triple Crown of Surfing is one of the premiere series in all of sport and we’re thrilled to be supporting it more comprehensively this season and we’re very excited about reinstating the world’s best female surfers to Hawaii as well as providing a platform for local talent to shine. Our commitment is to the local community and to creating programs that will leave a legacy for them throughout the coming years”
The acquiring of Vans Triple Crown of Surfing license caps a watershed year for professional surfing, with the Samsung Galaxy ASP World Championship Tour comprised of 21 international stops for men and women, more than $8 Million in prize money and global media coverage that has elevated the sport to unprecedented levels.
After a three-year hiatus, women’s competition will return to Hawaii with the ASP WCT season-ending Maui Women’s Pro as well as a women’s Pipe Masters showcase featuring top international and local talent. These events, combined with two men’s ASP Prime events, and the men’s ASP WCT finale in the Billabong Pipe Masters for a combined record prize purse of $1.25 Million
“To ensure the ongoing success and progression of our Vans Triple Crown of Surfing legacy while, at the same, time, supporting the new ASP’s vision for surfing’s future is a win for everyone associated with the sport and culture,” says Doug Palladini, Vans’ VP/GM Americas. “Vans remains deeply committed to our Hawaiian North Shore tradition as well as to our role in supporting surfing competition across the US and around the world. This partnership with the ASP only adds to that commitment.”