GoPro Goes Big in branding... sign on Kelly Slater to team roster
Surf News, 30 May, 2012 : Half Moon Bay -- GoPro is excited to welcome 11 time Association of Surfing Professionals (ASP) World Champion, Kelly Slater, to its team of athletes. 'I’m stoked. I’ve had a lot of fun with the GoPro camera and in just the few sessions I’ve had so far with it, I’ve gotten more images than I have in a long time,' said Kelly Slater.
Slater has dominated the sport for two decades, becoming both the youngest (at age 20), and the oldest (at age 39) surfer to win the ASP title. He joins GoPro’s team of surf athletes that include Mark Healey, Alana Blanchard, Sunny Garcia, Jamie Sterling, Kelia Moniz, Harley Ingleby, Monyca Byrne Wickey, Hughes Oyarzabel, Anthony Walsh, Kalani Chapman and Chuck Patterson....
“Working with Kelly takes me back to why I started GoPro,” says GoPro’s Founder and CEO, Nicholas Woodman. “We began as a wrist camera for surfing company with a vision to help the average surfer capture photos that made him or her look like a pro…like Kelly Slater. Now GoPro is helping Kelly, himself, capture and share his own experience with fans around the world and it’s blowing my mind. I guess this whole GoPro thing is kind of working out…”
In addition to competing on the ASP world tour, Kelly spends much of his time traveling the globe in search of the best surf. Photos and videos captured by Kelly during his travels will be broadcast on The GoPro Network at GoPro.com, GoPro’s Facebook page and on GoPro’s YouTube Channel.
In addition to its Surf Team, GoPro is sponsoring the 2012 Vans Triple Crown Of Surfing, the Standup World Tour as well as the Surfing America series and the PacSun USA Surf Team.
About GoPro: Based in Half Moon Bay, California, GoPro makes the world’s most versatile cameras, enabling people to capture and share their passions through immersive video and photos. GoPro’s HD HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. GoPro’s products are sold in over 80 countries worldwide and at GoPro.com.