Thursday, October 02, 2014 596-SURF , 596-WAVE , 922-BONG , 638-RUSH , 572-SURF(MAUI) , 241-SURF (KAUAI) , 324-RUSH (BIG ISLAND)
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off 9/15. on 9/28

From South Africa to Makaha, surfing is fun

O’Neill is proud to present “NOW NOW“, a collection of surfing moves that will blow your tiny mind.

Jordy Smith’s latest film “NOW NOW” is unadulterated surf porn. It’s less about the editors artistic impression, and all about what one of the most relevant surfers in the world is doing between dawn and dusk.

Jordy Smith stormed onto the World Tour in 2008 with no apologies and no prisoners. Since first pulling on a ‘Smith’ jersey, he’s brought home victories (J-Bay), accomplished personal goals (winning outside South Africa, in Rio), clocked 10s (everywhere) and shown us all how endearing the transition from cocky benchwarmer to graceful batsman can really be.

Watching all 6’3″ of him hospitalise a beachbreak end section or man-handle a Cloudbreak freight train with equal panache will steal your breath. But Jordy doesn’t just dance for the judges – 2013′s been a year in which he has shocked with freesurf clips, it was only a matter of time ’til we would be gifted a digital extended play…

Welcome to NOW NOW, a collage of moments tagged and bagged during the first six months of this year. Filmed in Mozambique, South Africa, Australia and Indonesia, one simple mantra has kept Jordy’s batteries charged and allowed us the pleasure of NOW NOW: “I just want to go surf. That’s what I want to do.”

Jordy commented, “This movie kinda just happened, I wasn’t really expecting to drop another movie so soon afterBending Colours, then I did a few trips down to Mozambique to test boards and get dialed for Snapper and scored some epic waves.”

“I love Durban, its probably the best place in the world to get clips. The waves are so consistent and super hollow and rampy. I’d seen a few of the young Brazilian kids sticking backflips which got me amped. I ended up sticking two big ones in Ballito, that’s when I realized that we were sitting on some sick footage & had to make this movie”



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Roxy surfers catch a ride on the Supsquatch


Kelia Moniz, Bruna Schmitz, and Kassia Meador play off the coast of Oahu for new Ford Fiesta video series

Not all car commercials are made equal, just like not all SUP boards stack up to the 16-foot inflatable Supsquatch—just ask Roxy team surfers Kelia Moniz, Bruna Schmitz, and Kassia Meador. They’re the stars of a new five-part video series touting the capabilities of the Ford Fiesta, in which Moniz—a Honolulu native—shows her fellow water women the highlights of her hometown … and takes them for a ride on the giant blow-up SUP board. To watch the normally graceful surfers flop around on the raft is priceless. We’re even starting to succumb to the subliminal advertising. Come on, the car does have climate control.

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